Rollei A110
The Rollei A110 is a sub-miniature camera that uses 110 cartridge film, introduced in the mid-1970s as a pocketable companion to Rollei's larger 35mm and medium-format lines. It was positioned as a premium 110-format camera, with a metal body and collapsible design that distinguished it from the plastic 110 cameras dominant at the time.
Hammer prices for the Rollei A110 at UK auction in 2026 vary widely depending on condition and provenance, with recorded sales spanning roughly £62 to £1,500 — though the upper figure is a clear outlier reflecting an exceptional or boxed lot. For typical user-grade examples, the camera sells for modest two-figure sums at saleroom level, and that wholesale context means today's retail asking prices from dealers will sit higher. With only two data points on file, any sense of a true median value is provisional.
Variants
Select a variant to filter the sales history below.
| Variant | Years | Edition | Sales | Price Range |
|---|---|---|---|---|
| Bitter | — | — | 4 | £1,200 – £2,000 |
Sales History
Prices shown are UK auction hammer results — the wholesale level achieved in the saleroom. Neither buyer’s nor seller’s commission is included. Dealer and retail asking prices are typically higher.
Prices updated: September 2025
| Date | Price | Source | Variant | |
|---|---|---|---|---|
| Sep 2025 | £62 | 🇬🇧 Flints Auctions | — | |
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Auction: Cameras & Scientific Instruments (Lot 351) Title: A Rollei A110 Pocket Camera Set
Description:
black, body VG, shutter works, in maker's presentation case with flash folder, strap and case. |
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| Jun 2024 | £225 | 🇬🇧 Flints Auctions | — | |
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Auction: Cameras & Scientific Auction (Lot 572) Title: A Rollei A110 Camera Outfit
Description:
black, body VG, shutter fires and advances, in maker's box with strap, soft case, flash and rigid case. |
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| Oct 2022 | £38 | 🇬🇧 Flints Auctions | — | |
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Auction: The Collectors Sale (Lot 400) Title: A Rollei A110 110 Camera Outfit
Description:
black, body VG-E, shutter untested, optics G-VG, with carry pouch, flash, bulbs, hard case, box, & instructions, (Qty: 1) |
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| Jun 2021 | EUR 1,400 | 🇦🇹 Leitz Auction | Bitter | |
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Auction: Leitz Auction 38 (Lot AI_38_39263) Title: Rollei A 110 'Bitter' PR 530/5
Description:
Rare brown Rollei 110 edition camera marked 'B' and 'BITTER' on the front, on back engraved 'K. RITTER' (probably the previous owner of the car). This limited edition of about 160 examples has been produced for the buyers of the famous Opel Bitter CD luxury coupé between 1974-1980. In near mint condition, with lens no.3164346, see Claus Prochnow 'Rollei Report 3', p.794 Estimate: EUR 2,800 - EUR 3,200 |
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| Jun 2020 | EUR 1,200 | 🇦🇹 Leitz Auction | Bitter | |
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Auction: Leitz Auction 36 (Lot AI_36_37472) Title: Rollei A 110 'Bitter' PR 530/5
Description:
Rare brown Rollei 110 edition camera marked 'B' and 'BITTER' on front, on back engraved 'J. GROSS' (probably the previous owner). This limited edition of about 160 examples has been produced for the buyers of the famous Opel Bitter CD luxus coupè between 1974-1980. In near mint condition, with lens no.3164276, leather case, see Claus Prochnow 'Rollei Report 3', p.794 Estimate: EUR 2,400 - EUR 2,600 |
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| Jun 2019 | EUR 2,000 | 🇦🇹 Leitz Auction | Bitter | |
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Auction: Leitz Auction 34 (Lot AI_34_37472) Title: Rollei A 110 'Bitter' PR 530/5
Description:
Rare brown Rollei 110 edition camera marked 'B' and 'BITTER' on front, on back engraved 'J. GROSS' (probably the previous owner). This limited edition of about 160 examples has been produced for the buyers of the famous Opel Bitter CD luxus coupè between 1974-1980. In near mint condition, with lens no.3164276, leather case, see Claus Prochnow 'Rollei Report 3', p.794 Estimate: EUR 4,000 - EUR 5,000 |
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| Nov 2015 | EUR 1,500 | 🇦🇹 Leitz Auction | — | |
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Auction: Leitz Auction 28 (Lot AI_28_32864) Title: Rollei (A110) Sample
Description:
Prototype or sample of the A110 in green/black finish, Made in Germany Estimate: EUR 800 - EUR 1,000 |
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| Nov 2013 | EUR 2,000 | 🇦🇹 Leitz Auction | Bitter | |
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Auction: Leitz Auction 24 (Lot AI_24_29420) Title: Rollei A 110 'Bitter' PR 530/5
Description:
Rare brown Rollei 110 edition camera marked 'B' and 'BITTER' on front, on back engraved 'K. RITTER' (probably the previous owner). This limited edition of about 160 examples was produced for the buyers of the famous Opel 'Bitter CD' luxus coupè between 1974-1980. Illustrated in Claus Prochnow 'Rollei Report 3', p.794 Estimate: EUR 4,000 - EUR 5,000 |
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Frequently asked questions
What is a Rollei A110 worth today?
Based on the limited UK auction record, a Rollei A110 is worth anywhere from around £62 for a plain user example up to several hundred pounds or more for an exceptional cased or boxed lot, with most ordinary examples falling at the lower end of that range.
How much does a Rollei A110 sell for at auction?
Recent UK hammer prices recorded for the A110 range from £62 to £1,500, but the high figure reflects a single standout sale rather than a typical price.
Does the Rollei A110 still take usable film?
Yes — it uses 110 cartridge film, which is still produced in limited quantities, so the camera remains shootable provided the meter and shutter are working.